From editorial direction, implementation, advanced syndication and amplification, iTrack Group understands brand journalism.
iTrack Group is a project agency specializing in content marketing, specialty editorial and strategic interactive media solutions.
Our branded content and vertical editorial series work across disciplines:
Alpha Marketing - Advanced Financial Services Thought Leadership
Through modular editorial, iTrack Group has driven brand journalism themes for Fortune 500 brands nationally. Modular editorial is arguably the most effective new frontier in the delivery of digital editorial, particularly in vertical and niche subject areas that are often overlooked by mainstream editorial teams.
iTrack Group's award-winning digital supplements and our model for modulated editorial have become widely adopted by the most respected publishers in the world.
Founded in 1997, iTrack Group began as a competitive intelligence company, and our relationships with publishers have since set us apart from other more typical interactive media agencies. Additionally, our content marketing discipline has further embellished the work we have long done with corporate communications divisions, and now that this approach has largely come under the marketing communications function we have become the natural implementation team for these more integrated and engrossing approaches in long-form communications.